Consumer behaviour :
Solomon, Michael R.
Consumer behaviour : a European perspective / Consumer behavior Michael Solomon. - 3rd ed. - Boston : Pearson Education, Inc, 2011. - 700p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- A portrait of European consumers -- Culture and European lifestyles.
9780273687528
2001051114
Consumer behavior--Europe.
HF5415.33.E85 / .S65 2006
Consumer behaviour : a European perspective / Consumer behavior Michael Solomon. - 3rd ed. - Boston : Pearson Education, Inc, 2011. - 700p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- A portrait of European consumers -- Culture and European lifestyles.
9780273687528
2001051114
Consumer behavior--Europe.
HF5415.33.E85 / .S65 2006