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Learning aid to accompany Basic marketing / McGuiggan

By: Material type: TextTextPublication details: Boston, Mass. : McGraw-Hill, c2001.Edition: 3rd Australian edDescription: ix, 252 p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN:
  • 0074709275
  • 9780074709276
Subject(s): LOC classification:
  • HF5415.13 .M34 2001
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Mang'u Campus General Stacks Non-fiction HF5415.13 .M34 2001 (Browse shelf(Opens below)) C.1 Available Z007281
Books Books Zetech Library - Ruiru Campus HF5415.13 .M34 2001 (Browse shelf(Opens below)) Available Z008022

McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

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