Destination marketing: an integrated marketing communication approach Steven Pike
Material type: TextPublication details: London: Routlege; 2008Description: xv, 406p.: ill.; 22cmISBN:- 9780750686495
- G155.A1 .P544 2008
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | G155.A1 .P544 2008 (Browse shelf(Opens below)) | C1 | Available | Z007393 |
Includes index and bibliographies
The study of destination marketing -- Definitions -- Destination marketing organisations -- Organisation structure -- DMO roles -- Marketing strategy development -- Marketing research -- Destination branding -- Destination image -- Market positioning -- Target markets -- Marketing communications -- Distribution -- Public relations -- Meetings marketing -- Disasters and crises -- Perfomance metrics.
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