Destination marketing:
Pike, Steven
Destination marketing: an integrated marketing communication approach Steven Pike - London: Routlege; 2008 - xv, 406p.: ill.; 22cm
Includes index and bibliographies
The study of destination marketing -- Definitions -- Destination marketing organisations -- Organisation structure -- DMO roles -- Marketing strategy development -- Marketing research -- Destination branding -- Destination image -- Market positioning -- Target markets -- Marketing communications -- Distribution -- Public relations -- Meetings marketing -- Disasters and crises -- Perfomance metrics.
9780750686495
G155.A1 / .P544 2008
Destination marketing: an integrated marketing communication approach Steven Pike - London: Routlege; 2008 - xv, 406p.: ill.; 22cm
Includes index and bibliographies
The study of destination marketing -- Definitions -- Destination marketing organisations -- Organisation structure -- DMO roles -- Marketing strategy development -- Marketing research -- Destination branding -- Destination image -- Market positioning -- Target markets -- Marketing communications -- Distribution -- Public relations -- Meetings marketing -- Disasters and crises -- Perfomance metrics.
9780750686495
G155.A1 / .P544 2008