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Destination marketing: an integrated marketing communication approach Steven Pike

By: Material type: TextTextPublication details: London: Routlege; 2008Description: xv, 406p.: ill.; 22cmISBN:
  • 9780750686495
LOC classification:
  • G155.A1  .P544 2008
Contents:
The study of destination marketing -- Definitions -- Destination marketing organisations -- Organisation structure -- DMO roles -- Marketing strategy development -- Marketing research -- Destination branding -- Destination image -- Market positioning -- Target markets -- Marketing communications -- Distribution -- Public relations -- Meetings marketing -- Disasters and crises -- Perfomance metrics.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction G155.A1 .P544 2008 (Browse shelf(Opens below)) C1 Available Z007393

Includes index and bibliographies

The study of destination marketing -- Definitions -- Destination marketing organisations -- Organisation structure -- DMO roles -- Marketing strategy development -- Marketing research -- Destination branding -- Destination image -- Market positioning -- Target markets -- Marketing communications -- Distribution -- Public relations -- Meetings marketing -- Disasters and crises -- Perfomance metrics.

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