Developments in Australasian Marketing / edited by Rod B. McNaughton.
Material type: TextPublication details: Stamford : JAI Press, 2000.Description: xvii, 322 p. ; 24 cmISBN:- 076230636X
- HF5415.12 .A89 .D48 2000
Contents:
Marketing orientation studies -- Cross-cultural studies -- Internationalization issues -- Technology issues.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.12.A89 .D48 2000 (Browse shelf(Opens below)) | C.1 | Available | Z007696 |
Includes bibliographical references and index.
Marketing orientation studies -- Cross-cultural studies -- Internationalization issues -- Technology issues.
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