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Developments in Australasian Marketing /

Developments in Australasian Marketing / edited by Rod B. McNaughton. - Stamford : JAI Press, 2000. - xvii, 322 p. ; 24 cm.

Includes bibliographical references and index.

Marketing orientation studies -- Cross-cultural studies -- Internationalization issues -- Technology issues.

ISBN: 076230636X

LC Class. No.: HF5415.12 .A89 / .D48 2000

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