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Developments in Australasian Marketing / edited by Rod B. McNaughton.

Contributor(s): Material type: TextTextPublication details: Stamford : JAI Press, 2000.Description: xvii, 322 p. ; 24 cmISBN:
  • 076230636X
LOC classification:
  • HF5415.12 .A89 .D48 2000
Contents:
Marketing orientation studies -- Cross-cultural studies -- Internationalization issues -- Technology issues.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.12.A89 .D48 2000 (Browse shelf(Opens below)) C.1 Available Z007696

Includes bibliographical references and index.

Marketing orientation studies -- Cross-cultural studies -- Internationalization issues -- Technology issues.

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