Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Marketing : best practices / Michael R. Czinkota ... [et al.].

Contributor(s): Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth ; Dryden, c2000.Description: xxvii, 657 p. : ill. ; 29 cmISBN:
  • 0030211093
Subject(s): LOC classification:
  • HF5415 .M29 2000
Contents:
Introduction- Marketing environment -- Understanding the market -- Product -- Distribution -- Integrated marketing communications -- Pricing -- The future of marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415 .M29 2000 (Browse shelf(Opens below)) C.1 Available Z007846

Includes bibliographical references and indexes.

Introduction- Marketing environment -- Understanding the market -- Product -- Distribution -- Integrated marketing communications -- Pricing -- The future of marketing.

There are no comments on this title.

to post a comment.