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Export Marketing for a Small Handicraft Business / Edward Millard .

By: Material type: TextTextPublication details: UK : Oxfam, c1996Description: 185 p. : 16 cmISBN:
  • 9781853393525
LOC classification:
  • HF1416  .M55 1996
Contents:
Introduction -- The marketing mentality -- The business approach -- Markets and their characteristics -- Reaching your customer -- Support for handicraft exporters -- Designing and producing for export -- Presenting your product -- Fulfilling orders -- Despatching export consignments.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF 1416 .M55 1996 (Browse shelf(Opens below)) C1 Available Z007980

Includes index.

Introduction -- The marketing mentality -- The business approach -- Markets and their characteristics -- Reaching your customer -- Support for handicraft exporters -- Designing and producing for export -- Presenting your product -- Fulfilling orders -- Despatching export consignments.

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