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Electronic.marketing@internet : marketing on the internet / Stewart Adam.

By: Material type: TextTextPublication details: Australia : Prentice Hall, 1998.Description: x, 61 p. : ill. ; 26 cmISBN:
  • 9780724804016
LOC classification:
  • HF5415.1265 .S749 1998
Contents:
Connecting and using the net -- Finding the marketing facts and analyzing information on the net -- Marketing strategy using the net -- Products and services on the net -- Pricing and the net -- Interactive marketing communications on the net -- Placing products with customers using the net -- Issues in electronic marketing on the net.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.1265 .S749 1998 (Browse shelf(Opens below)) C.1 Available Z008009

Includes bibliographical references (bibliography p.59-61).

Connecting and using the net -- Finding the marketing facts and analyzing information on the net -- Marketing strategy using the net -- Products and services on the net -- Pricing and the net -- Interactive marketing communications on the net -- Placing products with customers using the net -- Issues in electronic marketing on the net.

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