Electronic.marketing@internet : marketing on the internet / Stewart Adam.
Material type: TextPublication details: Australia : Prentice Hall, 1998.Description: x, 61 p. : ill. ; 26 cmISBN:- 9780724804016
- HF5415.1265 .S749 1998
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415.1265 .S749 1998 (Browse shelf(Opens below)) | C.1 | Available | Z008009 |
Includes bibliographical references (bibliography p.59-61).
Connecting and using the net -- Finding the marketing facts and analyzing information on the net -- Marketing strategy using the net -- Products and services on the net -- Pricing and the net -- Interactive marketing communications on the net -- Placing products with customers using the net -- Issues in electronic marketing on the net.
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