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Strategic management : planning for domestic & global competition / John A. Pearce II & Richard B. Robinson, Jr.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw Hill, c2015.Edition: 14th edDescription: pages : col.ill. ; 25 cmISBN:
  • 9789814577373
LOC classification:
  • HD30.28 .P43 2015
Contents:
Strategic management -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Mutibusiness strategy -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Ruiru Campus Non-fiction HD30.28 .P43 2015 (Browse shelf(Opens below)) C . 2 Available Z009520
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HD30.28 .P43 2015 (Browse shelf(Opens below)) C.1 Available Z009326

includes indexes.

Strategic management -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Mutibusiness strategy -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship.

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