Strategic management : planning for domestic & global competition / John A. Pearce II & Richard B. Robinson, Jr.
Material type: TextPublication details: New York : McGraw Hill, c2015.Edition: 14th edDescription: pages : col.ill. ; 25 cmISBN:- 9789814577373
- HD30.28 .P43 2015
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC | Non-fiction | HD30.28 .P43 2015 (Browse shelf(Opens below)) | C . 2 | Available | Z009520 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HD30.28 .P43 2015 (Browse shelf(Opens below)) | C.1 | Available | Z009326 |
includes indexes.
Strategic management -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Mutibusiness strategy -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship.
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