Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.
Material type: TextPublication details: London : McGraw Hill, c2020.Edition: 9th edDescription: xxx, 831p. : col.ill. ; 26 cmISBN:- 9781526847232
- HF5415 .J63 2020
Contents:
Fundamentals of marketing -- Creating customer value -- Communicating and delivering customer value -- Marketing planning and strategy.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415 .J63 2020 (Browse shelf(Opens below)) | C.1 | Available | Z009340 |
includes index.
Fundamentals of marketing -- Creating customer value -- Communicating and delivering customer value -- Marketing planning and strategy.
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