Principles and practice of marketing /
Jobber, David
Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick. - 9th ed. - London : McGraw Hill, c2020. - xxx, 831p. : col.ill. ; 26 cm.
includes index.
Fundamentals of marketing -- Creating customer value -- Communicating and delivering customer value -- Marketing planning and strategy.
9781526847232
HF5415 / .J63 2020
Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick. - 9th ed. - London : McGraw Hill, c2020. - xxx, 831p. : col.ill. ; 26 cm.
includes index.
Fundamentals of marketing -- Creating customer value -- Communicating and delivering customer value -- Marketing planning and strategy.
9781526847232
HF5415 / .J63 2020