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Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.

By: Contributor(s): Material type: TextTextPublication details: London : McGraw Hill, c2020.Edition: 9th edDescription: xxx, 831p. : col.ill. ; 26 cmISBN:
  • 9781526847232
LOC classification:
  • HF5415 .J63 2020
Contents:
Fundamentals of marketing -- Creating customer value -- Communicating and delivering customer value -- Marketing planning and strategy.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415 .J63 2020 (Browse shelf(Opens below)) C.1 Available Z009340

includes index.

Fundamentals of marketing -- Creating customer value -- Communicating and delivering customer value -- Marketing planning and strategy.

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