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Principles of marketing engineering and analytics. Gary L. Linen , Arvind, Rangaswamy, Arnaud De Bryun

By: Contributor(s): Material type: TextTextPublication details: State college : Decision pro,Inc. c2017Description: xvi,305p. : ill. ; 24cmISBN:
  • 9780985764821
LOC classification:
  • HG4515.3 .L55 2017
Contents:
The marketing engineering and analytics approach -- Customer value assessment and valuing customer -- Segmentation and targeting -- Positioning -- Forecasting -- New product and service design -- The marketing mix -- The digital online revolution in marketing -- Harvesting value from marketing engineering.
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Holdings
Item type Current library Call number Status Barcode
Books Books Zetech Library - Ruiru Campus General Stacks HG4515 .L55 2017 (Browse shelf(Opens below)) Available Z009509

includes bibliographical references and index

The marketing engineering and analytics approach -- Customer value assessment and valuing customer -- Segmentation and targeting -- Positioning -- Forecasting -- New product and service design -- The marketing mix -- The digital online revolution in marketing -- Harvesting value from marketing engineering.

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