Enterprise : entrepreneurship and innovation : concepts, contexts and commercialization / Robin Lowe and Sue Marriott.
Material type: TextPublication details: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2006.Edition: 1st edDescription: xxv, 444 p. : ill. ; 25 cmISBN:- 0750669209 (pbk.)
- 9780750669207
- HD62.5 .L69 2016
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HD62.5 .L69 2016 (Browse shelf(Opens below)) | C.1 | Available | Z009590 |
Includes bibliographical references and index.
What is enterprise and where do we find it? -- What entrepreneurs are like and what they do -- Innovations and its management -- Learning,decision - making and leadership --The personal enterprise environment -- The enterprise environment and entrepreneurial response -- The social public and not profit context -- Multicultural entrepreneurship -- Opportunity identification and solution development -- Enterprise planning and risk management -- Getting started: creating the organization obtaining resources and reaching break-even -- Enterprise strategies and fast growth.
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