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Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2010.Description: 278 p. : ill. (some col.) ; 19 x 24 cmISBN:
  • 9780470876411 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HD30.28 .O78 2010
Contents:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Summary: Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HD30.28 .O78 2010 (Browse shelf(Opens below)) C2 Available Z011139
Books Books Zetech Library - TRC General Stacks Non-fiction HD30.28 .O78 2010 (Browse shelf(Opens below)) C.1 Available Z009572

Includes bibliographical references.

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

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