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Data science for marketing analytics: achieve your marketing goals with the data analytics power of python / Tommy Blanchard, Debasish Behera & Pranshu Bhatnagar

By: Contributor(s): Material type: TextTextPublication details: Birmingham: Packt, c2019Description: v, 398 p.: 24 cmISBN:
  • 9781789959413
LOC classification:
  • HF5415.125 .B53 2019
Contents:
Data preparation and cleaning -- Data exploration and visualization -- Unsupervised learning:customer segmentation -- Choosing the best segmentation approach --Predicting customer revenue using linear regression -- Other regression techniques and tools for evaluation -- Supervised learning: predicting customer churn -- Fine-tuning classification algorithms -- Modelling customer choice.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HF5415.125 .B53 2019 (Browse shelf(Opens below)) C1 Available Z009626

Includes Index.

Data preparation and cleaning -- Data exploration and visualization -- Unsupervised learning:customer segmentation -- Choosing the best segmentation approach --Predicting customer revenue using linear regression -- Other regression techniques and tools for evaluation -- Supervised learning: predicting customer churn -- Fine-tuning classification algorithms -- Modelling customer choice.

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