Data science for marketing analytics: achieve your marketing goals with the data analytics power of python / Tommy Blanchard, Debasish Behera & Pranshu Bhatnagar
Material type: TextPublication details: Birmingham: Packt, c2019Description: v, 398 p.: 24 cmISBN:- 9781789959413
- HF5415.125 .B53 2019
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.125 .B53 2019 (Browse shelf(Opens below)) | C1 | Available | Z009626 |
Includes Index.
Data preparation and cleaning -- Data exploration and visualization -- Unsupervised learning:customer segmentation -- Choosing the best segmentation approach --Predicting customer revenue using linear regression -- Other regression techniques and tools for evaluation -- Supervised learning: predicting customer churn -- Fine-tuning classification algorithms -- Modelling customer choice.
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