Advanced Web metrics with Google Analytics / Brian Clifton.

By:

Clifton, Brian, 1969-

Material type: Text

TextSeries: Serious skillsPublication details: Indianapolis, Ind. : Wiley, c2012.Edition: 3rd edDescription: xxv, 574 p. : ill. ; 24 cmISBN:

9781118168448

Subject(s):

LOC classification:

TK5105.885.G66 C55 2012

Online resources:

Contents:

Why understanding your web traffic is important to your Business -- Available methodologies and their accuracy -- Google analytics features, benefits and limitations.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Zetech Library - Ruiru Campus General Stacks	Non-fiction	TK5105.885.G66 2012 (Browse shelf(Opens below))	C1	Available	Z010260

Includes bibliographical references (p. 557-560) and index.

Why understanding your web traffic is important to your Business -- Available methodologies and their accuracy -- Google analytics features, benefits and limitations.

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