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Business policy and strategy : the art of competition / by Cheryl Van Deusen, Steven Williamson, Harold C. Babson.

By: Contributor(s): Material type: TextTextPublication details: Boca Raton, FL : Auerbach Publications, c2007.Edition: 7th edDescription: xix, 241 p. : ill. ; 24 cmISBN:
  • 9780849383243
  • 9780849383243 (alk. paper)
Subject(s): LOC classification:
  • HD31 .D48 2007
Online resources:
Contents:
The importance of business strategy and the external business environment -- Critical beginnings -- Understanding existing strategy -- Identification of key performance measures -- Monitoring and forecasting the environment -- Influencers of corporate strategy -- Organization design and structure -- Strategic marketing issues -- Financial statements -- Production and operation management -- Human resources -- managing information systems -- Analyzing global business.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HD31 .D48 2007 (Browse shelf(Opens below)) C1 Available Z010862

Includes bibliographical references and index.

The importance of business strategy and the external business environment -- Critical beginnings -- Understanding existing strategy -- Identification of key performance measures -- Monitoring and forecasting the environment -- Influencers of corporate strategy -- Organization design and structure -- Strategic marketing issues -- Financial statements -- Production and operation management -- Human resources -- managing information systems -- Analyzing global business.

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