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Digital strategies for powerful corporate communications / Paul A. Argenti and Courtney M. Barnes.

By: Material type: TextTextPublication details: New York : McGraw-Hill, 2009.Description: xi, 288 p. : ill. ; 24 cmISBN:
  • 9780071606028 (alk. paper)
Subject(s): DDC classification:
  • 658.4/5 22
LOC classification:
  • HD69.S8 .A74 2009
Contents:
Welcome to the jungle : an introduction to the new business environment--Corporate Darwinism : organizational structures evolve to meet changing stakeholder demands--The digital mediator : online platforms create common ground for marketing and corporate communications--Coup de reportage : new media relations in the conversational age--The water cooler goes to cyberspace : internal communications in a digital world--Trading virtual spaces : shareholders take investor relations to the Web--A tree grows in cyberspace : Web 2.0 inspires and requires corporate responsibility efforts to go green--A public affair : the digital dimension of government relations--Help, my Avatar's fallen and he can't get up : crisis management in a virtual world.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HD69.S8 .A74 2009 (Browse shelf(Opens below)) Available Z011179

Includes bibliographical references and index.

Welcome to the jungle : an introduction to the new business environment--Corporate Darwinism : organizational structures evolve to meet changing stakeholder demands--The digital mediator : online platforms create common ground for marketing and corporate communications--Coup de reportage : new media relations in the conversational age--The water cooler goes to cyberspace : internal communications in a digital world--Trading virtual spaces : shareholders take investor relations to the Web--A tree grows in cyberspace : Web 2.0 inspires and requires corporate responsibility efforts to go green--A public affair : the digital dimension of government relations--Help, my Avatar's fallen and he can't get up : crisis management in a virtual world.

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