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Marketing for hospitality and tourism / Philip Kotler, Bowen John T, Makens James C.
Material type:
TextPublication details: Upper Saddle River, NJ: Pearson Prentice Hall, c2006Edition: 4th edDescription: xxiv, 932 p. : ill ; 29 cmISBN: - 9780132017732
- TX911.3.M3 .K68 2010
Contents:
Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | TX 911.3.M3 K68 2006 (Browse shelf(Opens below)) | C5 | Available | Z001478 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | TX 911.3.M3 K68 2006 (Browse shelf(Opens below)) | C3 | Not For Loan | Z000841 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | TX 911.3.M3 K68 2006 (Browse shelf(Opens below)) | C4 | Available | 00844 | ||
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Books
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Zetech Library - TRC General Stacks | Non-fiction | TX 911.3.M3 K68 2006 (Browse shelf(Opens below)) | C2 | Available | Z000842 | ||
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Books
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Zetech Library - TRC General Stacks | Non-fiction | TX 911.3.M3 K68 2006 (Browse shelf(Opens below)) | C1 | Available | Z000838 |
Includes bibliographical references and index.
Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.
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