Foundations of marketing / William M. Pride, O.C. Ferrell.
Material type: TextPublication details: Boston : Houghton Mifflin, c2004.Description: xviii, 478 p. : col. ill. ; 28 cmISBN:- 0618251510 (student ed.)
- 0618251502 (exam copy)
- Foundations of marketing
- 658.8 22
- HF5415 .F47 2004
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415 .F47 2004 (Browse shelf(Opens below)) | C1 | Available | Z011755 |
Includes bibliographical references and indexes.
Strategic marketing and its environment -- Using technology for customer relationships and global environment -- Target market selection and research -- Customer behaviour -- Product decisions -- Pricing decisions -- Distribution decisions -- Promotion decisions
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