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The basics of communication research / Leslie A. Baxter, Earl Babbie.

By: Contributor(s): Material type: TextTextSeries: Wadsworth series in speech communicationPublication details: Belmont, CA : Wadsworth/Thomson Learning, c2004.Description: xvii, 455 p. : ill. ; 25 cmISBN:
  • 0534507786 (student ed.)
  • 0534508367 (instructor's ed.)
Subject(s): LOC classification:
  • P91 .B36 2004
Contents:
Human inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research --Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The Ethics of communication research -- Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction P91 .B36 2004 (Browse shelf(Opens below)) C 1 Available Z011806

Includes bibliographical references and index.

Human inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research --Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The Ethics of communication research -- Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis

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