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Creative aerobics : fueling imagination in the 21st century / Linda Conway, Correll George, Arpan Yagnik.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, California : Sage Publications, c2017Description: xvi,158 pages : color illustrations ; 22 cmISBN:
  • 9789386446824 (pbk : alk. paper)
Subject(s): Additional physical formats: Online version:: Creative aerobicsDDC classification:
  • 658.4/094 23
LOC classification:
  • HD53 .G46 2017
Contents:
Taking the wraps/Raps off Creative Aerobics -- In the Beginning -- David versus Goliath, AKA Small versus the big idea -- Defining the creative process today -- Developing your creative magnifying glass -- Training for your creativity marathon -- Creative Aerobic 1 (CA1)-The Facts. Just the Facts -- Creative Aerobic 2 (CA2) - New Nomenclature - It is what it isn't -- Creative Aerobic 3 (CA3) - Its the same. Only Different -- Creative Aerobic 4 (CA4) - Refining Defining -- Verbal Four-/For-/Foreplay -- Body English -- How the student award winners do it -- Every body needs a slogan, sometime -- Mass Media Medley -- .Com creativity -- Practical Reflections on the profession
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HD53 .G46 2017 (Browse shelf(Opens below)) C 2 Available z011915
Books Books Zetech Library - TRC General Stacks Non-fiction HD53 .G46 2017 (Browse shelf(Opens below)) C 1 Available z011914

Includes bibliographical references and index.

Taking the wraps/Raps off Creative Aerobics -- In the Beginning -- David versus Goliath, AKA Small versus the big idea -- Defining the creative process today -- Developing your creative magnifying glass -- Training for your creativity marathon -- Creative Aerobic 1 (CA1)-The Facts. Just the Facts -- Creative Aerobic 2 (CA2) - New Nomenclature - It is what it isn't -- Creative Aerobic 3 (CA3) - Its the same. Only Different -- Creative Aerobic 4 (CA4) - Refining Defining -- Verbal Four-/For-/Foreplay -- Body English -- How the student award winners do it -- Every body needs a slogan, sometime -- Mass Media Medley -- .Com creativity -- Practical Reflections on the profession

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