Brand success : how the world's top 100 brands thrive and survive /
Haig, Matt.
Brand success : how the world's top 100 brands thrive and survive / Matt Haig. - 2nd ed. - London ; Philadelphia : Kogan Page, 2011. - vii, 296 p. ; 22 cm.
Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.
Includes bibliographical references (p. 290-291) and index.
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
9780749462871 (pbk.) 0749462876 (pbk.) 9780749462888 (ebk.) 0749462884 (ebk.)
2011002378
Brand name products--Management.
Branding (Marketing)
Advertising.
HD69.B7 / H346 2011
Brand success : how the world's top 100 brands thrive and survive / Matt Haig. - 2nd ed. - London ; Philadelphia : Kogan Page, 2011. - vii, 296 p. ; 22 cm.
Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.
Includes bibliographical references (p. 290-291) and index.
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
9780749462871 (pbk.) 0749462876 (pbk.) 9780749462888 (ebk.) 0749462884 (ebk.)
2011002378
Brand name products--Management.
Branding (Marketing)
Advertising.
HD69.B7 / H346 2011