MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01611cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16616768 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221014020010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110120s2011 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011002378 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749462871 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749462876 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749462888 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749462884 (ebk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn697980009 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
H346 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haig, Matt. |
| 9 (RLIN) |
2340 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand success : |
| Remainder of title |
how the world's top 100 brands thrive and survive / |
| Statement of responsibility, etc |
Matt Haig. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Philadelphia : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 296 p. ; |
| Dimensions |
22 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 290-291) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| 9 (RLIN) |
2341 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
301 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
556 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Books |
| Classification part |
HD69.B7 |
| Koha issues (borrowed), all copies |
3 |
