Why she buys : the new strategy for reaching the world's most powerful consumers /
Brennan, Bridget.
Why she buys : the new strategy for reaching the world's most powerful consumers / Bridget Brennan. - New York : Crown Business, c2011. - viii, 306 p. ; 25 cm.
Includes bibliographical references and index.
Women are females first and consumers second -- Women are the mother lode : what they didn't teach you in business school -- Getting to know the locals : a tour of the genders -- The five global trends driving female consumers -- Pink is not a strategy : creating products with a female focus -- Marketing to women : the difference between sex appeal and gender appeal -- The last three feet : fundamentals of selling to women -- We have seen the future, and it is female : applying the knowledge to your business -- The X to Y mencyclopedia : bridging the gender gap, one word at a time.
9780307450395
Women consumers.
Consumer behavior.
Marketing.
HF5415.332.W66 / B74 2011
Why she buys : the new strategy for reaching the world's most powerful consumers / Bridget Brennan. - New York : Crown Business, c2011. - viii, 306 p. ; 25 cm.
Includes bibliographical references and index.
Women are females first and consumers second -- Women are the mother lode : what they didn't teach you in business school -- Getting to know the locals : a tour of the genders -- The five global trends driving female consumers -- Pink is not a strategy : creating products with a female focus -- Marketing to women : the difference between sex appeal and gender appeal -- The last three feet : fundamentals of selling to women -- We have seen the future, and it is female : applying the knowledge to your business -- The X to Y mencyclopedia : bridging the gender gap, one word at a time.
9780307450395
Women consumers.
Consumer behavior.
Marketing.
HF5415.332.W66 / B74 2011