MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01324nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211023020011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120410t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780307450395 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.332.W66 |
| Item number |
B74 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brennan, Bridget. |
| 9 (RLIN) |
2619 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Why she buys : |
| Remainder of title |
the new strategy for reaching the world's most powerful consumers / |
| Statement of responsibility, etc |
Bridget Brennan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Crown Business, |
| Date of publication, distribution, etc |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 306 p. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Women are females first and consumers second -- |
| -- |
Women are the mother lode : what they didn't teach you in business school -- |
| -- |
Getting to know the locals : a tour of the genders -- |
| -- |
The five global trends driving female consumers -- |
| -- |
Pink is not a strategy : creating products with a female focus -- |
| -- |
Marketing to women : the difference between sex appeal and gender appeal -- |
| -- |
The last three feet : fundamentals of selling to women -- |
| -- |
We have seen the future, and it is female : applying the knowledge to your business -- |
| -- |
The X to Y mencyclopedia : bridging the gender gap, one word at a time. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Women consumers. |
| 9 (RLIN) |
2620 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
2621 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
167 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Books |
| Classification part |
HF5415.332.W66 |
| Koha issues (borrowed), all copies |
1 |
