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Positioning :

Ries, Al.

Positioning : the battle for your mind / Al Ries, Jack Trout. - New York ; London : McGraw-Hill, c2001. - viii, 213 p. ; 21 cm.

"How to be seen and heard in the overcrowded marketplace"--Cover. "With a new preface by Jack Trout"--P. [4] of cover. Includes index.

ISBN: 0071373586 9780071373586

LCCN: 2007298065

Nat. Bib. No.: GBA0-U9506

Subjects--Topical Terms:
Positioning (Advertising)

LC Class. No.: HF5827.2 / .R53 2001

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