MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01371cam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14916392 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120410153741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070705s2001 enk 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007298065 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA0-U9506 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071373586 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071373586 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm45581014 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)45581014 |
| Canceled/invalid control number |
(OCoLC)45906590 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
ZET-Ke |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5827.2 |
| Item number |
.R53 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Al. |
| 9 (RLIN) |
2625 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Positioning : |
| Remainder of title |
the battle for your mind / |
| Statement of responsibility, etc |
Al Ries, Jack Trout. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York ; |
| -- |
London : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 213 p. ; |
| Dimensions |
21 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"How to be seen and heard in the overcrowded marketplace"--Cover. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"With a new preface by Jack Trout"--P. [4] of cover. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Positioning (Advertising) |
| 9 (RLIN) |
2626 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Trout, Jack. |
| 9 (RLIN) |
2627 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/fy0715/2007298065.html">http://www.loc.gov/catdir/toc/fy0715/2007298065.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0745/2007298065-b.html">http://www.loc.gov/catdir/enhancements/fy0745/2007298065-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Books |
| Classification part |
HF5827.2 |
