Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler and Kevin Lane Keller. - 14th ed. - Boston : Pearson/Prentice Hall, 2012. - 679 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
9780273753360
Marketing.--Management.--Europe.
Marketing.--Management.
HF5415.13 / .K64 2012
Marketing management / Philip Kotler and Kevin Lane Keller. - 14th ed. - Boston : Pearson/Prentice Hall, 2012. - 679 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
9780273753360
Marketing.--Management.--Europe.
Marketing.--Management.
HF5415.13 / .K64 2012