Marketing management / (Record no. 1468)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01034cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15576442 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090106s2009 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273753360 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 166 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler and Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Pearson/Prentice Hall, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 679 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Geographic subdivision | Europe. |
| General subdivision | Management. |
| 9 (RLIN) | 919 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| General subdivision | Management. |
| 9 (RLIN) | 920 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 166 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Title of a work | Marketing management. |
| 9 (RLIN) | 921 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .K64 2012 |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 16/05/2013 | 2515 | 19 | HF5415.13 .K64 2012 | Z002829 | 04/01/2024 | 19/06/2023 | C5 | 16/05/2013 | Books | |||||
| Library of Congress Classification | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 16/05/2013 | 2517 | 23 | 6 | HF5415.13 .K64 2012 | Z002833 | 04/01/2024 | 25/02/2019 | C1 | 16/05/2013 | Books | ||||
| Library of Congress Classification | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 16/05/2013 | 2519 | 21 | 2 | HF5415.13 .K64 2012 | Z002831 | 04/01/2024 | 23/01/2019 | C3 | 16/05/2013 | Books | ||||
| Library of Congress Classification | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 16/05/2013 | 2518 | 22 | 1 | HF5415.13 .K64 2012 | Z002832 | 04/01/2024 | 15/06/2023 | C2 | 16/05/2013 | Books | ||||
| Library of Congress Classification | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 16/05/2013 | 2516 | 25 | 4 | HF5415.13 .K64 2012 | Z002830 | 04/01/2024 | 19/06/2023 | C4 | 16/05/2013 | Books |