The brand marketing book :
Marconi, Joe.
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. - Lincolnwood, IL : NTC Business Books, c2000. - xv, 247 p. : ill. ; 24 cm.
At head of title: American Marketing Association.
Includes bibliographical references (p. 237-240) and index.
Introduction -- Equity, loyalty, and a good brand name -- Creating a brand niche -- Creating, managing and marketing brand equity.
0844222577
99023371
Branding (Marketing)
HD69.B7 / .M373 2000
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. - Lincolnwood, IL : NTC Business Books, c2000. - xv, 247 p. : ill. ; 24 cm.
At head of title: American Marketing Association.
Includes bibliographical references (p. 237-240) and index.
Introduction -- Equity, loyalty, and a good brand name -- Creating a brand niche -- Creating, managing and marketing brand equity.
0844222577
99023371
Branding (Marketing)
HD69.B7 / .M373 2000