The brand marketing book : (Record no. 147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00968cam a22002414a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2630244 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190809125320.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990406s2000 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99023371 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844222577 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | .M373 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marconi, Joe. |
| 9 (RLIN) | 300 |
| 245 14 - TITLE STATEMENT | |
| Title | The brand marketing book : |
| Remainder of title | creating, managing, and extending the value of your brand / |
| Statement of responsibility, etc | Joe Marconi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lincolnwood, IL : |
| Name of publisher, distributor, etc | NTC Business Books, |
| Date of publication, distribution, etc | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 247 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | At head of title: American Marketing Association. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 237-240) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Equity, loyalty, and a good brand name -- Creating a brand niche -- Creating, managing and marketing brand equity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 301 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | American Marketing Association. |
| 9 (RLIN) | 302 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HD69.B7 |
| Call number suffix | .M373 2000 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 27/03/2012 | 197 | 2 | HD69 .B7 M373 1999 | Z000786 | 04/01/2024 | 09/05/2014 | C2 | 27/03/2012 | Books | ||||
| Library of Congress Classification | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 19/05/2014 | 154 | HD69 .B7 M373 1999 | Z000785 | 04/01/2024 | C 1 | 19/05/2014 | Books |