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Crafting and executing strategy :

Thompson, Arthur A.

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur, A. Thompson, A.J. Strickland III & John, E. Gamble. - 14th ed. - New York : McGraw-Hill, 2005. - xli. 694 p. : col. ill. ; 27 cm.

Includes indexes.

Part 1: Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- The managerial process of crafting and executing strategy -- Analyzing company's external environment -- Analyzing a a company's resources and competitive position --The five generic competitive strategies : which one to employ? -- Beyond competitive strategy : other important strategy choices -- Competing in foreign markets -- Tailoring strategy to fit specific industry and company situation -- Diversification: Strategies for managing a group of businesses -- Strategy, ethics and social responsibility -- Building resource strengths and organizational capabilities -- Managing internal operations: Actions that promote better strategy execution -- Corporate culture and leadership: Keys to good strategy execution -- Part 2: Cases in crafting and executing strategy -- Crafting strategy in single-business companies.

9780071112208

2004049855


Strategic planning.
Strategic planning.--Case studies.

HD30.28 / .T53 2005