Includes indexes.

Part 1: Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- The managerial process of crafting and executing strategy -- Analyzing company's external environment -- Analyzing a a company's resources and competitive position --The five generic competitive strategies : which one to employ? -- Beyond competitive strategy : other important strategy choices -- Competing in foreign markets -- Tailoring strategy to fit specific industry and company situation -- Diversification: Strategies for managing a group of businesses -- Strategy, ethics and social responsibility -- Building resource strengths and organizational capabilities -- Managing internal operations: Actions that promote better strategy execution -- Corporate culture and leadership: Keys to good strategy execution -- Part 2: Cases in crafting and executing strategy -- Crafting strategy in single-business companies.