E-business and E-commerce management /
Chaffey, Dave.
E-business and E-commerce management / - 5th ed. - Harlow, England : FT Prentice hall, 2011. - xxvii, 733 p. : col. ill. ; 24 cm.
Includes index.
Introduction to e-business and e-commerce--marketing analysis for e-commerce--E-business infrastructure--E-environment--E-business strategy--Supply chain management--E-procurement--E-marketing--Customer relationship management--Change management--Analysis and design--E-business service implementation and optimization.
9780273752011
Electronic commerce.
Business entreprises
--computer networks.
HF5548.32 / .C472 2011
E-business and E-commerce management / - 5th ed. - Harlow, England : FT Prentice hall, 2011. - xxvii, 733 p. : col. ill. ; 24 cm.
Includes index.
Introduction to e-business and e-commerce--marketing analysis for e-commerce--E-business infrastructure--E-environment--E-business strategy--Supply chain management--E-procurement--E-marketing--Customer relationship management--Change management--Analysis and design--E-business service implementation and optimization.
9780273752011
Electronic commerce.
Business entreprises
--computer networks.
HF5548.32 / .C472 2011