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E-business and E-commerce management /

By: Material type: TextPublication details: Harlow, England : FT Prentice hall, 2011.Edition: 5th edDescription: xxvii, 733 p. : col. ill. ; 24 cmISBN:
  • 9780273752011
Subject(s): LOC classification:
  • HF5548.32 .C472 2011
Contents:
Introduction to e-business and e-commerce--marketing analysis for e-commerce--E-business infrastructure--E-environment--E-business strategy--Supply chain management--E-procurement--E-marketing--Customer relationship management--Change management--Analysis and design--E-business service implementation and optimization.
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Holdings
Item type Current library Collection Call number Status Barcode
Books Zetech Library - Mang'u Campus General Stacks Non-fiction HF5548.32 .C472 2011 (Browse shelf(Opens below)) Available Z003137
Books Zetech Library - Ruiru Campus General Stacks Non-fiction HF5548.32 .C472 2011 (Browse shelf(Opens below)) Available Z003695

Includes index.

Introduction to e-business and e-commerce--marketing analysis for e-commerce--E-business infrastructure--E-environment--E-business strategy--Supply chain management--E-procurement--E-marketing--Customer relationship management--Change management--Analysis and design--E-business service implementation and optimization.

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