Essentials of marketing /
Brassington, Frances.
Essentials of marketing / Frances Brassington, Stephen Pettitt. - 3rd ed. - Harlow, England ; New York : Pearson, 2013. - xvi, 608 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
9780273727644 (pbk. : alk. paper)
2012028708
Marketing.
HF5415 / .B6336 2013
Essentials of marketing / Frances Brassington, Stephen Pettitt. - 3rd ed. - Harlow, England ; New York : Pearson, 2013. - xvi, 608 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
9780273727644 (pbk. : alk. paper)
2012028708
Marketing.
HF5415 / .B6336 2013