Essentials of marketing / (Record no. 1540)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01370cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17387112 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140307145035.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120716s2013 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012028708 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273727644 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | ZET-Ke |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B6336 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brassington, Frances. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Statement of responsibility, etc | Frances Brassington, Stephen Pettitt. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 608 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pettitt, Stephen. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF5415 |
| Call number suffix | .B6336 2013 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 04/06/2015 | 512 | 3 | HF5415 .B6336 2013 | Z004312 | 04/01/2024 | 19/06/2023 | C3 | 04/06/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 04/06/2015 | 514 | 4 | HF5415 .B6336 2013 | Z004310 | 04/01/2024 | 19/06/2023 | C1 | 04/06/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 04/06/2015 | 513 | 3 | HF5415 .B6336 2013 | Z004311 | 04/01/2024 | 19/06/2023 | C2 | 04/06/2015 | Books |