New products management /
Crawford, C. Merle 1924-
New products management / Merle Crawford, Anthony Di Benedetto. - 10th ed. - Boston, Mass : McGraw-Hill/Irwin, c2008. - xvi, 575 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
Overview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch.
9780071289238
2004057947
New products--Management.
HF5415.153 / .C72 2011
New products management / Merle Crawford, Anthony Di Benedetto. - 10th ed. - Boston, Mass : McGraw-Hill/Irwin, c2008. - xvi, 575 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
Overview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch.
9780071289238
2004057947
New products--Management.
HF5415.153 / .C72 2011