Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

New products management / (Record no. 1572)

MARC details
000 -LEADER
fixed length control field 00991cam a22002534a 4500
001 - CONTROL NUMBER
control field 13682781
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190814161854.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040810s2006 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004057947
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071289238
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ZET-Ke
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.153
Item number .C72 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Crawford, C. Merle
Fuller form of name (Charles Merle),
Dates associated with a name 1924-
9 (RLIN) 145
245 10 - TITLE STATEMENT
Title New products management /
Statement of responsibility, etc Merle Crawford, Anthony Di Benedetto.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 575 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
9 (RLIN) 35
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Overview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
General subdivision Management.
9 (RLIN) 146
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Di Benedetto, C. Anthony.
9 (RLIN) 147
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Classification part HF5415.153
Call number prefix HF5415.153
Call number suffix .C72 2011
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Zetech Library - Mang'u Zetech Library - Mang'u General Stacks 10/03/2014 256   HF5415.153 .C72 2011 Z003218 04/01/2024 C2 10/03/2014 Books
    Library of Congress Classification   Not For Loan Non-fiction Zetech Library - TRC Zetech Library - TRC Reference 10/03/2014 247   HF5415.153 .C72 2011 Z003217 04/01/2024 C1 10/03/2014 Books