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Essentials of marketing research /

Hair, joseph.

Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. - 2nd ed. - New York, NY : McGraw-Hill/Irwin, c2010. - xvii, 398p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

The role and value of marketing research information--Designing the marketing research project--Gathering and collecting accurate data--Data preparation analysis and reporting results.

ISBN: 9780071220286 9780071220286

LCCN: 2012019098

Subjects--Personal Names:
bush, robert
ortinau, david
wolfinbarger,mary

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .H3 2010

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