Essentials of marketing research / (Record no. 1613)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01060cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17294601 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190814181242.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120511s2013 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012019098 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071220286 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071220286 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-Ke |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .H3 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, joseph. |
| 245 00 - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc | Joseph F. Hair, Jr. ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 398p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The role and value of marketing research information--Designing the marketing research project--Gathering and collecting accurate data--Data preparation analysis and reporting results. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | bush, robert |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | ortinau, david |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | wolfinbarger,mary |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 198 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415.2 |
| Call number suffix | .H3 2010 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 10/03/2014 | 342 | 2 | HF5415.2 .H3 2010 | Z003311 | 04/01/2024 | 15/06/2023 | C3 | 10/03/2014 | Books | |||||
| Library of Congress Classification | Not For Loan | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | Reference | 10/03/2014 | 578 | 1 | HF5415.2 .H3 2010 | Z003309 | 04/01/2024 | 07/06/2017 | C1 | 10/03/2014 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 10/03/2014 | 395 | 3 | HF5415.2 .H3 2010 | Z003310 | 04/01/2024 | 15/06/2023 | C2 | 10/03/2014 | Books | 1 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 10/03/2014 | 343 | 4 | HF5415.2 .H3 2010 | Z003313 | 04/01/2024 | 15/06/2023 | C4 | 10/03/2014 | Books |