Principles of services marketing /
Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 5th ed. - London ; New York : McGraw-Hill, c2008. - xviii, 606 p. : ill. ; 24 cm.
includes index.
Includes bibliographical references (p. [331]-340) and index.
What is services marketing? -- The service offer -- The service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to consumers --The pricing of services -- Promoting services -- Internal marketing -- Managing capacity -- Managing the marketing effort -- International marketing of services -- Integrative case study-circular distributors -- Marketing services.
9780077116279 £18.95
94004289
Marketing.--Management.
Service industries.--Marketing.
HF5415.13 / .P3242 2008
Principles of services marketing / Adrian Palmer. - 5th ed. - London ; New York : McGraw-Hill, c2008. - xviii, 606 p. : ill. ; 24 cm.
includes index.
Includes bibliographical references (p. [331]-340) and index.
What is services marketing? -- The service offer -- The service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to consumers --The pricing of services -- Promoting services -- Internal marketing -- Managing capacity -- Managing the marketing effort -- International marketing of services -- Integrative case study-circular distributors -- Marketing services.
9780077116279 £18.95
94004289
Marketing.--Management.
Service industries.--Marketing.
HF5415.13 / .P3242 2008