Principles of services marketing / (Record no. 1616)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01321pam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2067303 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190814121430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940128s1994 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94004289 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077116279 |
| Terms of availability | £18.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | ZET-Ke |
| Modifying agency | DLC |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .P3242 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmer, Adrian. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of services marketing / |
| Statement of responsibility, etc | Adrian Palmer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 606 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [331]-340) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is services marketing? -- The service offer -- The service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to consumers --The pricing of services -- Promoting services -- Internal marketing -- Managing capacity -- Managing the marketing effort -- International marketing of services -- Integrative case study-circular distributors -- Marketing services. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries. |
| General subdivision | Marketing. |
| 9 (RLIN) | 257 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .P3242 2008 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Collection code | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 10/03/2014 | 209 | 2 | HF5415.13.P3242 2008 | Z003335 | 04/01/2024 | 15/06/2023 | 10/03/2014 | Books | ||||||
| Library of Congress Classification | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 07/09/2015 | 4153 | 3 | HF5415.13.P3242 2008 | Z005637 | 04/01/2024 | 19/06/2023 | 07/09/2015 | Books | Non-fiction | C.2 |