Fundametals of marketing : an African perspective /
Kibera, Francis N.
Fundametals of marketing : an African perspective / Francis N. Kibera and B. Chege Waruingi. - Nairobi : Kenya Literature Bureau, 1998. - xv, 248p. : ill. ; 17 cm.
Marketing -- Market consumer behavior -- Market research -- Sales forecasting -- Market segmentation -- Marketing mix variables -- Product decisions -- Distribution decisions -- Middlemen and determinants of distribution systems in Africa -- Price decisions -- Promotion decisions -- Management of personal selling -- Advertising decisions -- Sales promotion and publicity -- Marketing of services --- Agricultural marketing -- International marketing -- Regional economic grouping and marketing -- SADC -- ECOWAS -- Eastern and southern African preferential trade area.
a08548
African
HF5415.12.A37 / .K5 1988
Fundametals of marketing : an African perspective / Francis N. Kibera and B. Chege Waruingi. - Nairobi : Kenya Literature Bureau, 1998. - xv, 248p. : ill. ; 17 cm.
Marketing -- Market consumer behavior -- Market research -- Sales forecasting -- Market segmentation -- Marketing mix variables -- Product decisions -- Distribution decisions -- Middlemen and determinants of distribution systems in Africa -- Price decisions -- Promotion decisions -- Management of personal selling -- Advertising decisions -- Sales promotion and publicity -- Marketing of services --- Agricultural marketing -- International marketing -- Regional economic grouping and marketing -- SADC -- ECOWAS -- Eastern and southern African preferential trade area.
a08548
African
HF5415.12.A37 / .K5 1988