Fundametals of marketing : (Record no. 1810)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01146nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140404b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | a08548 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12.A37 |
| Item number | .K5 1988 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kibera, Francis N. |
| 9 (RLIN) | 3694 |
| 245 ## - TITLE STATEMENT | |
| Title | Fundametals of marketing : |
| Remainder of title | an African perspective / |
| Statement of responsibility, etc | Francis N. Kibera and B. Chege Waruingi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Nairobi : |
| Name of publisher, distributor, etc | Kenya Literature Bureau, |
| Date of publication, distribution, etc | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 248p. : |
| Other physical details | ill. ; |
| Dimensions | 17 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing -- Market consumer behavior -- Market research -- Sales forecasting -- Market segmentation -- Marketing mix variables -- Product decisions -- Distribution decisions -- Middlemen and determinants of distribution systems in Africa -- Price decisions -- Promotion decisions -- Management of personal selling -- Advertising decisions -- Sales promotion and publicity -- Marketing of services --- Agricultural marketing -- International marketing -- Regional economic grouping and marketing -- SADC -- ECOWAS -- Eastern and southern African preferential trade area. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| Topical term or geographic name as entry element | African |
| 9 (RLIN) | 3695 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Waruingi, B. Chege. |
| 9 (RLIN) | 3696 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF5415.12 |
| Call number suffix | .A37K5 1988 |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 04/04/2014 | 644 | 13 | 5 | HF5415.12.A37K5 1988 | Z003764 | 04/01/2024 | 19/06/2023 | C5 | 04/04/2014 | Books | |||||
| Library of Congress Classification | Not For Loan | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | Reference | 04/04/2014 | 639 | 14 | 3 | HF5415.12.A37K5 1988 | Z003760 | 26/09/2024 | 30/08/2024 | 30/08/2024 | C1 | 04/04/2014 | Books | |||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 04/04/2014 | 626 | 25 | 2 | HF5415.12.A37K5 1988 | Z003761 | 04/01/2024 | 19/06/2023 | C2 | 04/04/2014 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 04/04/2014 | 627 | 25 | HF5415.12.A37K5 1988 | Z003762 | 04/01/2024 | 19/06/2023 | C3 | 04/04/2014 | Books | ||||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 04/04/2014 | 625 | 20 | 2 | HF5415.12.A37K5 1988 | Z003763 | 04/01/2024 | 12/07/2023 | C4 | 04/04/2014 | Books |